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The Signals Are Talking By Amy Webb

The Signals Are Talking by Amy Webb

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Summary

The renowned futurist's powerful methodology - tested and pragmatic - for anticipating trends, seeing the future, and making better informed decisions in the wake of ever-faster disruption

The Signals Are Talking Summary

The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream by Amy Webb

A Washington Post Bestseller

Winner of the 2017 Axiom Business Book Award in Business Technology

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow.

With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now?

Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.

About Amy Webb

Amy Webb is an author, futurist, and founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers "What is the future of X?" for a global client base. Now in its second decade the Institute advises Fortune 500 and Global 1000 companies, government agencies, nonprofits, universities, and startups around the world. Amy was named to the Thinkers50 Radar List of those management thinkers most likely to shape the future of how organizations are managed and led.

Additional information

GOR011126231
9781541788237
1541788230
The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream by Amy Webb
Used - Like New
Paperback
PublicAffairs,U.S.
2018-03-29
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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