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Lettering By Andrew Haslam


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Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this survey brings together over 80 processes involved in creating lettering and applying it to surfaces. It includes: hand-drawn lettering techniques; dimensional lettering; typesetting; printing; lettering on textiles; and, illuminated type.

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Lettering Summary

Lettering: A Reference Manual of Techniques by Andrew Haslam

Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 130 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and, illuminated type (neon signage to holography). Any designer wishing either to create lettering themselves or to commission work from external sources can use the book to look up the technical needs and processes for a particular task, so instantly expanding their repertoire of typographic media.

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About Andrew Haslam

Andrew Haslam graduated from the Royal College of Art in 1987. He is the author of 28 non-fiction, science, history and geography books for children. In 1994 he won the American Institute of Physics Award for best science writing, and in 1997 the Geographic Society Gold medal for most significant contribution to geography. He was Head of Undergraduate Typography at the London College of Printing and then Course Director of the MA in Communication Design at Central Saint Martins College of Art and Design, teaching on the course for ten years. Now Programme Leader for undergraduate and postgraduate Graphic Design and Illustration at the University of Brighton, he is the author of Book Design and with Phil Baines co-author of Type & Typography.

Table of Contents

Introduction/The anatomy of a letterform Chapter 1: Hand-drawn and painted lettering Calligraphy/Digital calligraphy/Graffiti/Tattooed lettering/Signwriting/Fairground painting/Canal boat painting/Road lettering and markings/Painting stained glass/Mosaic lettering Chapter 2: Typecasting, composition and design Letterpress/Hot metal composition/Book finishing/Punch-press stencils/Typewriters/Braille/Transfer lettering/Snellen eyesight test/Ishihara colour-blindness lettering/Designing type/Creating digital type Chapter 3: Printing Woodblock printing/Letterpress printing/Thermography/Lithography/Screen printing/Vitreous enamel signs/Rubber stamps/Hot foil blocking/Tin plate printing/Gravure printing/Banknotes and security printing/Dye-sublimation/Vinyl lettering/Inkjet printing/Direct to media printing Chapter 4: Cut, engraved and etched three-dimensional printing Lettercutting in wood/Lettercutting stone by hand/Lettercutting stone by machine/Sandblasting /Machine-routed letters/Hot-wire cutting/Laser cutting and etching/Pop-up and paper-cut lettering/Machine engraving/Hand engraving /Glass engraving/Acid-etching glass/Photographic etching Chapter 5: Moulded and cast three-dimensional lettering Rendered lettering/Lettering in paper /Polystyrene moulding/Vacuum-forming and thermoforming/Rapid prototyping/Coins and medals/Lettering with plants/Lettering in food/Sand casting metal/Cast-aluminium and polyurethane signs Chapter 6: Lettering in textiles Embroidery/Flag making/Machine embroidery/Cross stitch/Hand knitting/Machine knitting/Rugmaking/Woven letters Chapter 7: Illumination, animation and motion graphics Fireworks/Illuminated metal and Perspex lettering/Light boxes/Neon signs/Variable message space/Hand-drawn animation/Motion graphics: title sequences/Motion graphics: bumpers and stings Appendix/Further reading/Glossary/Index /Acknowledgements

Additional information

Lettering: A Reference Manual of Techniques by Andrew Haslam
Andrew Haslam
Used - Very Good
Laurence King Publishing
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.