The Watson and Hill dictionary has long been a classic of its kind and a 'must' for university and college booklists. This seventh edition includes new entries and substantial updates and continues to be a vital resource for students and teachers. The Dictionary of Media and Communication Studies focuses on the exciting world of new media and its social representation. It provides students with a gateway into the study of intercultural communication, public relations and marketing communications. This volume seeks to make its twenty-first century readers more media literate, and how to be critical consumers of modern news.