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Media and Communication Research Methods Arthur A, Berger

Media and Communication Research Methods By Arthur A, Berger

Media and Communication Research Methods by Arthur A, Berger

Reviews:
$31.99
Condition - Very Good
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Summary

A practical and approachable student introduction to research methods in both human communication and mass communication.

Media and Communication Research Methods Summary

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches by Arthur A, Berger

Employing his signature style-a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Media and Communication Research Methods Reviews

This textbook provides a valuable introduction in most areas. Berger does an excellent job introducing the basic theories/methods. The chapters where he has taken difficult theories and made them accessible to the students are excellent... -- Mark S. May
What is delightful about the text is its unpretentious, jovial approach to challenging theoretical and methodological topics. It is a great introduction for students who are completely unfamiliar with media and cultural studies and it serves as a pleasant 'refresher' for those students who have some background in the subject. -- Felix C. Seyfarth
[I liked the book's] readability for undergraduates, the idea that it attempts to be comprehensive, [and] that it specifically addresses communication research, as opposed to social science research methods. -- Laurel N. Hellerstein

About Arthur A, Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Table of Contents

I. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports

Additional information

GOR006362982
9781452256573
1452256578
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches by Arthur A, Berger
Arthur A, Berger
Used - Very Good
Paperback
SAGE Publications Inc
20130716
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Media and Communication Research Methods