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Corporate Reputation Decoded Asha Kaul

Corporate Reputation Decoded By Asha Kaul

Corporate Reputation Decoded by Asha Kaul

Reviews:
$20.89
Condition - Very Good
Out of stock
Very Good

Summary

Traces the journey of Indian companies in building corporate reputation (CR). This book addresses CR in the Indian context and is in response to the growing interest of companies in this area. It explains the process of building, maintaining and strategising for CR.

Corporate Reputation Decoded Summary

Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence by Asha Kaul

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a company's culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

Corporate Reputation Decoded Reviews

The authors demystify the complex process of building a corporate reputation in a comprehensive yet simplistic and easily understandable framework, drawing largely upon the journey of Indian corporates. The four critical factors for strategic structuring of reputation outlined in the book, viz., economic logic; goals and objectives; values, vision and mission and environment, appear analogous to the four movements of an orchestral symphony and align the theme of the book. A must-read for every organisation and leader targeting corporate excellence.

-- N. K. Maini

A remarkably practical, lucid and well-researched book complete with examples, framework and strategies from corporations in India for building corporate reputation, invaluable for any corporate executive concerned with the subject of building corporate reputation.

-- Dr Arvind N. Agrawal

Decoding the DNA of the corporate reputation gene, more so in the Indian context, is a new path to discovery that the authors have commendably embarked upon. When corporates make larger societal value creation a core raison d'etre and this commitment drives the enterprise mind, body and spirit, it can unleash a virtuous cycle of innovation and excellence for sustainable competitive advantage. Reputational assets are then a natural outcome.

-- Nazeeb Arif

Reputation of a corporate house cannot be built overnight. It takes years of sustained efforts to perpetually meet the expectations of various stakeholders, particularly customers, by instilling a deep-rooted culture of ethical business practices. Interestingly, like various other dimensions of a business, reputation can also be strategised, nurtured and developed for the gainful dividend. Corporate Reputation Decoded is an excellent practical handbook in this regard.

-- Sudhir Vasudeva

About Asha Kaul

Asha Kaul is Professor in the Communication Area, Indian Institute of Management, Ahmedabad. She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur, in 1990. She is the author of Effective Business Communication (2000), The Effective Presentation: Talk Your Way to Success (2005), Business Communication (2nd edition, 2009), co-author of the book, Corporate Reputation Decoded (2014) and co-editor of two books: Management Communication: Trends and Strategies (2006) and New Paradigms for Gender Inclusivity (2013). Her current areas of interest include genderlect, politeness, managerial, corporate and digital communication. Currently she is working on Indian cases to comprehend the intricacies involved in corporate decision-making for enhancing reputation Avani Desai holds a PhD in Investor Relations from Dharmsinh Desai University, Nadiad and an MBA in Finance from Gujarat University. She is a visiting faculty at Indian Institute of Management (IIM), Ahmedabad in the areas of communication and investor relations. She is Director at N R Institute of Business Administration, Gujarat University. Her areas of interest are investor relations, corporate reputation and corporate communication, especially financial communication.

Table of Contents

Preface Acknowledgements An Overview of Corporate Reputation: A Hammer or a Tool? I: Understanding Corporate Reputation Waltzing with Stakeholders to Score on Corporate Reputation II: Building Corporate Reputation Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics Orchestrating the Song and Dance of Reputation: The Role of Leaders Increasing Crescendo: Wooing Investors for Market Valuation and Visibility Seeking Relational Rent and Hedging Risk: Building Reputation with the Government III: Managing Corporate Reputation Unleashing the Potential of Social Responsibility for Reputational Gain: Management of Social Impact Choreographing the Organization-Media Tango: Managing Media Relations Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation Through Social Media Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management IV: Strategising Corporate Reputation 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index

Additional information

GOR010736971
9788132117742
8132117743
Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence by Asha Kaul
Asha Kaul
Used - Very Good
Paperback
SAGE Publications India Pvt Ltd
2013-11-30
322
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Corporate Reputation Decoded