Books by Account Planning Group

Merry Baskin has worked in London, Paris and New York as an account planner for Saatchis, Chiat/Day and JWT. She now runs her own consultancy, Baskin Shark. Merry has received two IPA effectiveness awards and Chaired the APG. Mark Earls is Executive Planning Director of Ogilvy and was previously Planning Director at St Luke's and head of planning at Bates UK. He has been voted 4th in the Top 10 Planning Directors list by Campaign magazine and has been Vice Chair of the APG.