Barry Gibbons has not had a proper job since 1994, but seems to be enjoying himself. He left Big Business by choice, soon after becoming the only Manchester City fan to have his face on the front of Fortune Magazine. There were no more summits left. At the time he was Chairman & CEO of the US--based Burger King Corp. He has since written several million (it seems) journalistic pieces and five business books, including If You Want to Make God Really Laugh, Show Him Your Business Plan, Chronicles From the Planet Business and Dream Merchants and Howboys. He is much in demand as the Stella Artois (a Reassuringly Expensivea ) of the international business speaking circuit. He remains fascinated by brands and branding. On leaving his position as the Anna Kournikova of CEOs, he addressed his last business ambition -- to create, from scratch, overnight, a world--wide consumer brand. His chosen field is gourmet organic coffee. His plan is alive and well, but 1648 overnights behind schedule.