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Dream Merchants and Howboys Barry J. Gibbons

Dream Merchants and Howboys By Barry J. Gibbons

Dream Merchants and Howboys by Barry J. Gibbons

Reviews:
$18.99
Condition - Very Good
Only 1 left
Very Good

Summary

In a highly unconventional business book, Barry J. Gibbons, former CEO of Burger King, Fortune turnaround champ, and certifiable madman, takes a close look at the role of controlled, and not-so-controlled, craziness in business success.

Dream Merchants and Howboys Summary

Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success by Barry J. Gibbons

Richard Branson balloons around the world. Steve Jobs rescues Apple by painting computers pretty colours. Herb Kellegher rents out Dallas Stadium to stage an arm-wrestling contest between him and his opponent in a lawsuit. Mad, all of them...yet, wildly successful. In a highly unconventional business book Barry J. Gibbons, former CEO of Burger King, Fortune turnaround champ, and certifiable madman takes a close look at the role of controlled, and not-so-controlled, craziness in business success. He takes readers on a whirlwind tour of the careers, lives, and crazy decisions of eccentrics from Walt Disney and Michael Dell, to Luciano Benneton and Malcom Forbes. All of them made decisions which, at the time, seemed odd, rash, and downright weird, but which, ultimately, worked.

Dream Merchants and Howboys Reviews

"...13 great stories, well told and fun to read. He brings a badly needed rainbow to the business book sector..." (Sunday Business Post, 16 January 2002) "..the book cannot fail to stimulate and educate.." (Marketing Business, March 2002)

About Barry J. Gibbons

BARRY J GIBBONS retired from big company life in 1994 after five successful years as Chairman/CEO of Burger King Corporation. Having retired from big business (his choice) he is now a successful author, speaker, consultant and entrepreneur on both sides of the Atlantic. He is the author of If You Want To Make God Really Laugh Show Him Your Business Plan, and Chronicles from the Planet Business. His business interests include being co-founder of Y Arriba (a latin themed restaurant that opened in Disneyland early 2001) and a gourmet coffee business in the US and the UK.

Table of Contents

Preface. Introduction:. i. Genesis. ii. Genesis Too. iii. What Should Leaders Do?. iv. Dream Merchants. x. Howboys. Dream Merchants and Howboys:. 1. Luciano Benetton. 2. James Dyson. 3. Michael Dell. 4. Anita Roddick. 5. Walt Disney. 6. Steve Case. 7. J?rgen Schrempp. 8. Richard Branson. 9. Roberto Goizueta. 10. Tribute to the Unknown Nutter. 11. Steve Jobs. 12. Herb Kellegher. 13. Howard Schultz. 14. Conclusion: Can this stuff work for you?

Additional information

GOR003738763
9781841121864
184112186X
Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success by Barry J. Gibbons
Barry J. Gibbons
Used - Very Good
Hardback
John Wiley and Sons Ltd
2001-11-06
254
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Dream Merchants and Howboys