Name: Think Two Products Ahead By Ben Mack
SKU: 9780470055762
Price: 27.49 AUD
Availability: InStock

Think Two Products Ahead Summary

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

About Ben Mack

Ben Mack is a sales and marketing expert and an award-winning ad-man who has worked on high-profile campaigns at several prominent agencies, including J. Walter Thompson, BBDO, WestWayne, T.G. Madison, WONGDOODY, and Deutsch. Visit www.ThinkTwoProductsAhead.com for more information.

Foreword (Mark Joyner). Preface. Introduction. 1. Pool Hall Wisdom 2. Brand Misinformation versus Back-End Thinking. 3. The Common Thread and Thinking Two Products Ahead. 4. Branding? Be Good to Your Gander. 5. Branding Processes Are Strikingly Similar. 6. What's a Brand Essence? 7. Legendary Branding. 8. Extracting a Brand Essence. 9. The Kama Sutra of Marketing: Five Basic Positions. 10. Framing to the Right Target Audience. 11. Structured Creativity: Framing Tools. 12. Creativity on Demand: Why Ad Agencies Can't Brainstorm. 13. Feed Their Passions. 14. Plan to Have Many Conversations. 15. Everything Communicates. 16. Storytelling: Letting the Genie Out of the Bottle. 17. Branding and Thinking Two Products Ahead. Afterword: Myth, Magic, and Making Money the Old-Fashioned Way (Dave Lakhani). Appendix A. AKS. Appendix B. Jeff Lloyd's Secret to Commercial Residential real Estate Sales. Appendix C. How to turn Every First Sale into a Residual Stream of Income: Direct Response Branding, FREE Seminar Details and Downloads. $197 e-Book. Acknowledgments. Index.

Additional information

Sku

GOR002087477

ISBN 13

9780470055762

ISBN 10

0470055766

Title

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack

Author

Ben Mack

Condition

Used - Very Good

Binding type

Hardback

Publisher

John Wiley and Sons Ltd

Year published

20070126

Number of pages

256

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Think Two Products Ahead Ben Mack

Think Two Products Ahead by Ben Mack

Summary

Think Two Products Ahead Summary

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack

About Ben Mack

Table of Contents

Additional information

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