By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and international organizations, the authors aim to show how any organization can differentiate and elevate themselves above the competition.
Marketing Aesthetics Summary
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image by Bernd H. Schmitt
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Additional information
GOR001914943
9780684826554
0684826550
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image by Bernd H. Schmitt
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