Free Shipping In Australia
Strategic Market Relationships By Bill Donaldson

Strategic Market Relationships
by Bill Donaldson

Out of Stock
inc. GST
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Only 0 left

Strategic Market Relationships Summary

Strategic Market Relationships: From Strategy to Implementation by Bill Donaldson

Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic.* Continues to map relationships from strategy to implementation* Text more clearly divided into strategy and implementation parts* Continues to focus on close relationships and on the management of relationships* Continues with introductory case illustration and end of chapter teaching cases with many new ones* All chapter updated with new research since the last publication* Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development* New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships* New chapter on organizing relationships* New chapter on people and relationships* E-relationship chapter integrated into chapter on communication and dialogue in a relationship* New chapter on channel relationships* Chapter on relationship performance restructured around costs and value.* Ethics and researching relationships expanded in the conclusion chapter

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

About Bill Donaldson

Bill Donaldson is Professor of Marketing at The Robert Gordon University and is responsible for research in Marketing within the Aberdeen Business School. Tom O'Toole is Head of the School of Business at Waterford Institute of Technology. He lecturers in business strategy and marketing and supervises research in relationships.

Table of Contents

Preface. About the Authors. Acknowledgements. Part 1: Relationship strategy. Chapter 1. Introduction to strategic market relationships. Chapter 2 Relationship-based theories. Chapter 3 Relationship Planning and Development. Chapter 4 Relationship Types. Chapter 5 Networks. Part 2: Relationship Implementation. Chapter 6 Organising for Relationships Chapter 7 People and Relationships Chapter 8 Customer Relationship Management Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships. Chapter 10 Channel Relationships Chapter 11 Innovation through Relationships Chapter 12 Relationship internationalisation. Chapter 13 Relationship Costs and Value Chapter 14 Strategic market relationships: a final word. References. Index.

Additional information

Strategic Market Relationships: From Strategy to Implementation by Bill Donaldson
Bill Donaldson
Used - Very Good
John Wiley and Sons Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.