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The Bartering Mindset Brian Gunia

The Bartering Mindset By Brian Gunia

The Bartering Mindset by Brian Gunia


$35.99
Condition - Very Good
Only 1 left

Summary

This book reveals how negotiation begins before anyone sits down at the bargaining table.

The Bartering Mindset Summary

The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation by Brian Gunia

We use money to solve our everyday problems, and it generally works well. Despite its economic benefits, however, money has a psychological downside: it trains us to think about negotiations narrow-mindedly, leading us to negotiate badly. Suggesting that we need a non-monetary mindset to negotiate better, The Bartering Mindset shows us how to look outside the monetary economy - to the bartering economies of the past, where people traded what they had for what they needed. The book argues that, because of the economic difficulties associated with bartering, barterers had to use a more sophisticated form of negotiation - a strategic approach that can make us master negotiators today. Now available in paperback, this book immerses readers in the assumptions made by barterers, collectively referred to as the bartering mindset, and then demonstrates how to apply this mindset to modern, monetary negotiations. The Bartering Mindset concludes that our individual, organizational, and social problems fester for a predictable reason: we apply a monetary mindset to our negotiations, leading to suboptimal thinking, counterproductive behaviors, and disappointing outcomes. By offering the bartering mindset as an alternative, this book will help people negotiate better and thrive.

About Brian Gunia

Brian Gunia is an associate professor at the Carey Business School, Johns Hopkins University.

Table of Contents

Acknowledgments 1 The Limits of the Monetary Mindset 2 The Bartering Mindset 3 Step 1: Deeply and Broadly Defi ne Your Needs and Offerings 4 Steps 2-3: Map Out the Full Range of Transaction Partners and the Full Range of Their Possible Needs and Off erings 5 Step 4: Anticipate the Most Powerful Set of Partnerships across the Market 6 Step 5: Cultivate the Most Powerful Set of Partnerships across the Market 7 Integrating the Bartering and Monetary Mindsets 8 Objections to the Bartering Mindset 9 Conclusions and Applications Notes Index

Additional information

GOR013652270
9781487548469
148754846X
The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation by Brian Gunia
Used - Very Good
Paperback
University of Toronto Press
2022-05-04
248
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Bartering Mindset