My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free Shipping in Australia
Trustpilot
Proud to be B-Corp

Entrepreneurship: Successfully Launching New Ventures, Global Edition Bruce Barringer

Entrepreneurship: Successfully Launching New Ventures, Global Edition By Bruce Barringer

Entrepreneurship: Successfully Launching New Ventures, Global Edition by Bruce Barringer

Reviews:
$64.99
Condition - Very Good
Out of stock
Very Good

Entrepreneurship: Successfully Launching New Ventures, Global Edition Summary

Entrepreneurship: Successfully Launching New Ventures, Global Edition by Bruce Barringer

For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Entrepreneurship, search for: 013489149X / 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e Package consists of: * 0134729536 / 9780134729534 Entrepreneurship: Successfully Launching New Ventures * 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures

About Bruce Barringer

Bruce R. Barringer is a Professor and Department Head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. and the Student Ventures chairs. Barringer received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. Barringer's work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship and several other outlets. He is the author or coauthor of five books, including Entrepreneurship Successfully Launching New Ventures (Pearson, 2019), Preparing Effective Business Plans (Pearson, 2015), Launching a Business The First 100 Days (Business Expert Press, 2013), The Truth About Starting a Business (FT Press, 2009) and What's Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business (FT Press, 2008). His outside interests include running, trail biking, and swimming. R. Duane Ireland is a University Distinguished Professor and holds the Benton Cocanougher Chair in Business in the Mays Business School, Texas A&M University. He also serves as the Executive Associate Dean for the Mays School. Previously, he served as a member of the faculties at University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, entrepreneurship in informal economies, corporate entrepreneurship, and the effective management of organizational resources. Ireland's research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Academy of Management Perspectives, Academy of Management Annals, Administrative Science Quarterly, Strategic Management Journal, Journal of Management, Strategic Entrepreneurship Journal, Journal of Business Venturing, and Entrepreneurship Theory and Practice, among others. He is a co-author of both scholarly books and textbooks in the areas of entrepreneurship and strategic management. Ireland has served as a member of editorial review boards for many journals including Academy of Management Journal, Academy of Management Review, Journal of Management, and Journal of Business Venturing. He completed a three-year term as editor of the Academy of Management Journal and was the 69th president of the Academy of Management. He is a Fellow of the Academy of Management and a Fellow of the Strategic Management Society. He has received a number of awards such as a Lifetime Achievement Award for Scholarship and Research from Mays Business School and a Distinguished Service Award from the Business Policy & Strategy Division of the Academy of Management. Ireland's outside interests including running, reading, and spending time with his family.

Table of Contents

PART I: DECISION TO BECOME AN ENTREPRENEUR 1. Introduction toEntrepreneurship PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS 2. Recognizing Opportunities andGenerating Ideas 3. Feasibility Analysis 4. Developing an EffectiveBusiness Model 5. Industry and CompetitorAnalysis 6. Writing a Business Plan PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM 7. Preparing the Proper Ethicaland Legal Foundation 8. Assessing a New Venture'sFinancial Strength and Viability 9. Building a New-VentureTeam 10. Getting Financing orFunding PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of IntellectualProperty 13. Preparing for and Evaluatingthe Challenges of Growth 14. Strategies for FirmGrowth 15. Franchising

Additional information

GOR009751646
9781292255330
1292255331
Entrepreneurship: Successfully Launching New Ventures, Global Edition by Bruce Barringer
Bruce Barringer
Used - Very Good
Paperback
Pearson Education Limited
20180727
624
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Entrepreneurship: Successfully Launching New Ventures, Global Edition