The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, colour and layout issues. The Design Matters 101 series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications and letterhead systems. Each book offers all the essential information needed to execute strong designs alongside beautiful and well-crafted examples, so readers can successfully hit the mark every time.