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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J–B US non–Franchise Leadership) by Constantinos C. Markides (Professor of Strategic and International Management, London Business School)

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J–B US non–Franchise Leadership)
by Constantinos C. Markides (Professor of Strategic and International Management, London Business School)

If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch.
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets Summary


Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!

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Additional information

Sku
GOR001291579
Title
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J–B US non–Franchise Leadership)
Author
Condition
Very Good
Binding type
Hardback
Publisher
John Wiley & Sons Inc
Year published
Number of pages
208
ISBN 10
0787971545
ISBN 13
9780787971540
Prizes
Short-listed for Financial Times/Goldman Sachs Business Book of the Year Award 2005
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.