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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich Dan Kennedy

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich By Dan Kennedy

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan Kennedy


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Summary

Within the contemporary population there is an unprecedented percentage of affluent consumers, coupled with an unprecedented willingness to consume. The author explains how to take advantage of this marketing dynamic, and shows how businesses, large and small can adapt by tapping into this affluent consumer segment.

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich Summary

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan Kennedy

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Follow the money!

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches...for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

  • Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
  • Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
  • E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
  • MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • THE MAGIC LANGUAGE OF MEMBERSHIP: applied to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels

About Dan Kennedy

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Additional information

GOR006228801
9781599181813
1599181819
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan Kennedy
Used - Good
Paperback
Entrepreneur Press
20080716
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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