In an era when casual Friday starts on Monday, men tend to panic on occasions that demand a tie. Help has arrived! Here are all the answers for a generation that doesn't even know the questions about this once-standard article of clothing, such as: how easy is it to spot the difference between a cheap tie and a good one? How long should a tie be when properly knotted? What's a rep tie and what's dangerous about wearing the wrong one? There's history (the Duke of Windsor never wore a Windsor knot), shopping tips (how to test a tie's quality) and reliable fashion advice (which patterns make the best impression), plus a chapter on knot tying. Unlike a loud tie, this makes the perfect gift!