Introduction 1
Part I: Getting Started with Social Psychology 5
Chapter 1: Introducing the Science of Social Psychology 7
Chapter 2: Exploring the Territory of Social Psychology 21
Chapter 3: Kitting Out: The Tools of Social Psychology 41
Part II: Understanding Attitudes and Actions 65
Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology 67
Chapter 5: Uncovering Implicit Attitudes and Associations 81
Chapter 6: Investigating the Link between Behaviour and Attitudes 97
Part III: Thinking about Ourselves and Others 111
Chapter 7: Asking the Perennial Question: Who Am I? 113
Chapter 8: How Fantastic Am I! Looking at Self-serving Bias 123
Chapter 9: Attributing Causes to People's Behaviour 135
Chapter 10: Making Judgements about Other People: Bias and Prejudice 149
Part IV: Comprehending Social Influence 163
Chapter 11: Appreciating the Power of the Situation 165
Chapter 12: Carrying Out Orders: Obedience 179
Chapter 13: Getting into Line: Conformity and Social Norms 195
Chapter 14: Persuading People to Part with Their Pounds 205
Part V: Assessing Relationships, Groups and Societies 219
Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People 221
Chapter 16: Examining the Benefits and Dangers of Social Groups 245
Chapter 17: Bridging Cross-Cultural Differences 261
Part VI: The Part of Tens 273
Chapter 18: Ten Questions for Getting the Most from Psychology Articles 275
Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology 287
Index 295
