An insider's view of top advertising photographers and art directors at work on major and award-winning campaigns. The thinking behind some of the most innovative advertising of recent years is discussed in detail, with first-hand accounts from over 100 leading practitioners. The book features photographers such as Richard Avedon, David Bailey, Terence Donovan, Annie Leibovitz, Don McCullin, Helmut Newton, Irving Penn and Sebastido Salgado and art directors such as Paul Arden, Luciano Benetton, David Jenkins, Michael Joseph and David Ogilvy.