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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed By Dave Wooldridge

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
by Dave Wooldridge

"Developer success in the iTunes App Store"--Cover.
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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Summary


The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators--perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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Additional information

Sku
GOR006159037
Title
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
Author
Condition
Very Good
Binding type
Paperback
Publisher
APress
Year published
Number of pages
480
ISBN 10
1430233001
ISBN 13
9781430233008
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.