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Doing Research in the Business World David E Gray

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Doing Research in the Business World By David E Gray

Doing Research in the Business World by David E Gray

Reviews:
$46,99
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Summary

Designed especially for students and researchers in business and complemented by a fully interactive eBook that supports students whatever their learning preference, it guides the reader through each step of the research process and demonstrates what it means to conduct quality research in today's global context.

Doing Research in the Business World Summary

Doing Research in the Business World by David E Gray

Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473915688)

Grounded in actual research and supported by the author's 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.

The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and are given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

Packed full of learning features and complemented by a free interactive eBook* that includes author video chapter introductions, top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.

Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies

*interactivity only available through Vitalsource eBook

Doing Research in the Business World Reviews

Doing Research in the Business World is well designed, and this plays favourably into its overall readability. Gray is also to be commended for covering a vast array of technical topics with a deft and lucid hand, which is no small feat. Throughout the book an admirable sense of balance is also evident. No needless shots are fired in the yawnful paradigm wars: all sides are represented; all sides fairly handled. Indeed, Gray's work itself is a maturely self-possessed and reflexive piece of research.

In a nutshell, the book is comprehensive, authoritative, laden with interesting case examples and would make profitable reading for those who wish or need to research the business world. Practitioners especially should make use of this book.

-- Richard Cotter

All business students will find a wealth of information in David Gray's book Doing Research in the Business World. The approach and methodologies used to present the book is very refined with expanded sections and detailed consideration of concepts, techniques and applications of the research process. This book will give both tutors and students the opportunity to think clearly about their research from the start to finish!

-- Alfred Akakpo
An excellent resource for bringing to life, some of the more theoretical aspects of research methods for business students! This book adopts a practical approach to the learning of research methods, making a difficult subject more comprehensible.
-- Helen Shiels
A digestible, user friendly format. It is important that students realise that we 'do' research every day and not just for an undergraduate thesis. -- Diane Holt

About David E Gray

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.

Table of Contents

Chapter 1: Introduction PART A - PRINCIPLES AND PLANNING FOR RESEARCH Chapter 2: Theoretical Perspectives and Research Methodologies in Business Chapter 3: Selecting and Planning Business Research Proposals and Projects Chapter 4: Business Research Ethics Chapter 5: Searching, Critically Reviewing and Using the Literature in Business PART B - RESEARCH METHODOLOGY Chapter 6: Business Research Design: Quantitative Methods Chapter 7: Business Research Design: Qualitative Methods Chapter 8: Business Research Design: Mixed Methods Chapter 9: Sampling Strategies in Business Chapter 10: Designing Descriptive and Analytical Surveys for Business Chapter 11: Designing Case Studies for Business Chapter 12: Designing Evaluations in Business Chapter 13: Action Research and Change in Business PART C - DATA COLLECTION METHODS Chapter 14: Questionnaires Chapter 15: Interviewing Chapter 16: Non-participant Observation Chapter 17: Ethnography and Participant Observation Chapter 18: Focus Groups Chapter 19: Unobtrusive Measures Chapter 20: Visual Methods Chapter 21: Secondary Data Analysis PART D - ANALYSIS AND REPORT WRITING Chapter 22: Getting Started Using SPSS Chapter 23: Analysing and Presenting Quantitative Data Chapter 24: Getting Started with NVivo Chapter 25: Analysing and Presenting Qualitative Data Chapter 26: Writing up the Research in a Business Report Chapter 27: Planning for Business Presentations and for Vivas

Additional information

GOR009254353
9781473938434
1473938430
Doing Research in the Business World by David E Gray
David E Gray
Used - Very Good
Hardback
SAGE Publications Ltd
20161130
840
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Doing Research in the Business World