Public speaking, communication and presenting with power can all be terrifying prospects, however experienced you become, and cultivating a charismatic persona in our working lives is a priceless skill. This is a humorous and incisive piece of observation by Dave Gillespie and Mark Warren which demonstrates the right and wrong level of status to adopt for our business lives. Whilst remaining fun, The Clinton Factor is an enlightening read that concentrates on three areas of communicating in which Bill Clinton excels: STORY: Does Bill tell a good story? He certainly does but this is not just about little fibs or great whoppers! The Clinton Factor outlines storytelling as our basic language and focuses on the technical aspects of structure, flow, edit and journey. Learn how to have faith in your material - if you do not believe in your story don't tell it! STATUS: Adopting the right level of status to communicate effectively is crucial. We don't want to apologise for ourselves but on the other had we don't want to appear aloof or arrogant - hitting the middle channel that Clinton does makes us open, receptive and strong. FOCUS: When we see Clinton speak we feel that he is sharing something of himself with us - this is partly because of his level of status but it is also because of his clever management of his audience's focus. Including a fascinating discussion of 'Stanislavski's Circle's of Concentration', and taking lessons from some leading Hollywood method actors and many famous performances, this really is a unique approach to honing your communication skills as well as a gripping read. Lively, engaging and practical, with fascinating references to famous politicians, actors and seminal films this book shows you how to communicate like the greats and to gain confidence in every aspect of your life.