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Foundations of Marketing David Jobber

Foundations of Marketing By David Jobber

Foundations of Marketing by David Jobber

Reviews:
$45.99
Condition - Very Good
Only 1 left
Very Good

Summary

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book is intended for students studying marketing for the first time.

Foundations of Marketing Summary

Foundations of Marketing by David Jobber

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

About David Jobber

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing. John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making.

Table of Contents

1.The nature of marketing
2.The global business environment
3.Customer behaviour
4.Marketing research and information systems
5.Fundamentals of marketing management
6.Product and brand management
7.Services marketing management
8.Pricing decisions
9.Integrated marketing communications part I: Mass communications techniques
10.Integrated marketing communications part II: Direct communications techniques
11.Distribution management
12.Marketing planning and strategy

Additional information

GOR001538511
9780077109189
007710918X
Foundations of Marketing by David Jobber
David Jobber
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2006-02-01
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Foundations of Marketing