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Principles and Practice of Marketing By David Jobber

Principles and Practice of Marketing
by David Jobber

Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.

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Principles and Practice of Marketing Summary


"Principles and Practice of Marketing, 4th Edition" is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet exercises, ethical dilemmas and chapter reviews, and a complete package of extra resources online.

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Additional information

GOR001614071
Principles and Practice of Marketing
David Jobber
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2003-11-01
976
007710708X
9780077107086
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.