David Lewis is pre-eminent among... marketing gurus. He is known as the father of neromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming. * Financial Times *
It s a captivating read that's not just educational it will help you explain the "art" of what you do in "scientific" terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification. -- Mat Braddy, Chief Marketing Officer for Just Eat * Marketing Magazine *
The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it. * MENSA Magazine *
Every year billions are poured into influencing customers around the world. The Brain Sell looks at the scientific techniques that can be used to track and influence shoppers. The opportunity for retailers is to do the thinking for shoppers - make it as easy as possible to choose a product or engineer an emotion around it that will make it seem a straightforward choice. * Retail Week *
The science of shopping uncovered... Using science to seduce us to shop is now big business... now, retailers are getting help from the great minds of neuroscience. In his new book The Brain Sell, Dr David Lewis outlines the ways science has infiltrated the world of shopping to get us spending more. You may call it manipulation, they call it neuro-marketing. Here are four of the main tricks of the trade: 1) Creating want-needs, 2) Atmospherics, 3) Humanics, 4) Emotional engineering -- Rosamund Urwin * Evening Standard *
A fascinating and candid guide to the ways in which neuroscience is now being used in marketing, which anyone interested in understanding shopping - their own or other people's - would benefit from reading. -- Phillip Graves, author of Consumerology
Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colours, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things. * Scientific American Book Round-Up *
Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their products? Marketers have even more to learn, whether they work in digital marketing or whether they focus on the bricks and mortar experience. A rare 10/10 rating The Brain Sell changes the way you look at the world and stays ingrained in your brain forever. * Social Bookshelves *
