PUBLISHER'S ACKNOWLEDGEMENTS
SERIES EDITOR'S FOREWORD
ACKNOWLEDGEMENTS
CONTRIBUTORS
1.Introduction: Mapping the Media Sports Cultural Complex
PART I: MEDIA SPORT CONSTRUCTION: HISTORY, LABOUR, CULTURE AND ECONOMICS
OVERVIEW
2.Sport as Entertainment: The role of Mass Communications
John Goldlust
3.The TV and Sports Industries
Joan Chandler
4. The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'
Lawrence A. Wenner
5. Sports Media sans Frontieres
Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe
6. Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy
David L. Andrews7. Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press
Mark D. Lowes8. Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production
Michael Silk, Trevor Slack and John Amis
9. Mega-Events and Media Culture: Sport and the Olympics
Maurice Roche
Further reading
PART II: MEDIA SPORT DECONSTRUCTION: READINGS, FORMS, IDEOLOGIES AND FUTURES
Overview
10. Local Visions of the Global: Some Perspectives from Around the World
Miquel de Morgas Spa, Nancy K. Rivenburgh and James F. Larson
11. Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'
Ketra L. Armstrong
12. The Televised Sports Manhood Formula
Michael A. Messner, Michele Dunbar and Darnell Hunt
13. The Basic Content: Ideally Beautiful and Sexy Women for Men
Laurel A. Davis
14. I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America
Kyle W. Kusz15. Women, Sport and Globalization: Competing Discourses of Sexuality and Nation
Deborah Stevenson
16. Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?
David McGimpsey
17. Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games
Robert E. Rinehart
18. Convergence: Sport on the Information Superhighway
Brian Stoddart
19. Internet Coverage of University Softball and Baseball Websites: The Inequity Continues
Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley
Further reading
INDEX