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The Brand Gym David Taylor

The Brand Gym By David Taylor

The Brand Gym by David Taylor

Reviews:
20,89 $
Condition - Very Good
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Summary

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas.

The Brand Gym Summary

The Brand Gym: A Practical Workout for Boosting Brand and Business by David Taylor

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

The Brand Gym Reviews

"!Taylor's is refreshingly down--to--earth, with loads of advice on how to grow your own brand!It is clearly signposted; excellent chapter summaries, short exercises to reinforce what you've just read!" (Marketing, 5 December 2002) "!an excellent read for someone who is starting to develop the brand of their professional practice. !Overall, this is a likely to be a book you'll read once, then keep digging in to from time to time when you need a little inspiration!" (PS. Advisor) "!The key branding questions are addressed!this is vigorous, intelligent stuff, from someone who knows what he's talking about!" (Marketing Business, January 2003)

About David Taylor

David Taylor is Founder and Managing Partner of The Brand Gym, a consultancy helping teams develop action--oriented brand strategies. He has worked with many highly acclaimed and well--respected companies such as Disney, Cadburya s, Blockbuster, Unilever and Egg to help them boost brand and business performance. His 15 years in brand strategy includes experience as a business manager, consultant and entrepreneur. He began his career in brand management with Procter & Gamble, before completing an MBA at INSEAD, France. He then started up and successfully grew the Paris office of marketing consultancy Added Value. David has written many articles for Brand Strategy, Marketing, Market Leader and New Media Age, and is a regular speaker at branding conferences.

Table of Contents

Preface. Acknowledgements. PART I: Brand--led business. 1. Brand actions speak louder than words. PART II: Brand foundations. 2. Workout One: Get real. 3. Workout Two: Search for true insight. PART III: Brand strategy. 4. Workout Three: Do fewer things, better. 5. Workout Four: Bring your vision to life. 6. Workout Five: Keep the brand on track. PART IV: Brand action. 7. Workout Six: Think different and do different. 8. Workout Seven: Stretch your muscles. 9. Workout Eight: Rally the troops. PART V: Brand stamina. 10. Stay in shape, keep the faith. Appendix 1: Brand Gym sound bites. References. Index.

Additional information

GOR002054719
9780470847107
0470847107
The Brand Gym: A Practical Workout for Boosting Brand and Business by David Taylor
David Taylor
Used - Very Good
Hardback
John Wiley and Sons Ltd
2002-10-25
222
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Brand Gym