The human brain may be the best piece of technology ever created, but it's far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain's inherent flaws but also gives us the tools to counteract them.

Brain Bugs Reviews

[An] intriguing take on behavioral economics, marketing and human foibles. -- Kirkus Reviews
An ingenious idea, and Buonomano has fully delivered on its promise. . . . A remarkably accessible and engaging introduction to the neuroscience of the human condition. -- Sam Harris, author of The Moral Landscape
A great book, filled with nuggets about how the brain works-and falters-and even some suggestions on how to put it to better use. -- Joseph LeDoux, author of The Emotional Brain

About Dean Buonomano (UCLA)

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.

Additional information

Sku

GOR011017308

ISBN 13

9780393342222

ISBN 10

0393342220

Title

Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano (UCLA)

Author

Dean Buonomano (UCLA)

Condition

Used - Very Good

Binding type

Paperback

Publisher

WW Norton & Co

Year published

20120928

Number of pages

322

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us