A new approach to the age-old problem of motivating employees, this book presents a long-term, organization-wide cure, called supermotivation. The book presents a grand plan for how to motivationally transform an entire organization, introduces a two-pronged approach (both organizational and individual), and explains the concept of motivators and demotivators, and how to identify them. Readers learn how to: use supermotivation to creat a working environment that encourages employees to be self-motivated; identify motivators that exist in a company, and find ways to increase them; uncover demotivators and find ways to reduce or eliminate them; supermotivate the actual systems (planning, production, communication, training, evaluation and rewards) throughout the organization; provides hundreds of ways to make its principles pragmatic - examples, chapter-end action points, a demotivator identifier and motivational planner worksheets.