Communicating Globally: An Integrated Marketing Approach by Don E. Schultz
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Communicating Globally
Summary
This text is designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage. Shows how to successfully strategise, select appropriate communication tactics and execute a global communication plan.
Communicating Globally Summary
Additional information
GOR001680387
9780844225227
0844225223
Communicating Globally: An Integrated Marketing Approach by Don E. Schultz
Used - Very Good
Hardback
McGraw-Hill Education - Europe
20000501
280
N/A
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