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Introduction to E-Commerce Efraim Turban

Introduction to E-Commerce By Efraim Turban

Introduction to E-Commerce by Efraim Turban

Reviews:
25,99 $
Condition - Very Good
Out of stock
Very Good

Summary

Featuring a comprehensive yet manageable coverage of a broad spectrum of e-commerce essentials from a global point of view. User-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter.

Introduction to E-Commerce Summary

Introduction to E-Commerce: United States Edition by Efraim Turban

For undergraduate-level courses in Electronic Commerce.

Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

Table of Contents

I. INTRODUCTION.

1. Overview of EC.
2. E-Commerce Market Mechanisms.

II. INTERNET RETAILING.

3. Reatailing in E-Commerce: Products and Services.
4. Consumer Behavior, Customer Service, and Advertising.

III. BUSINESS-TO-BUSINESS E-COMMERCE.

5. Company-Centric B2B and collaborative Commerce.
6. Public B2B Exchanges.

IV. OTHER EC MODELS AND APPLICATIONS.

7. Intrabusiness, E-Government, C2C, E-Learning, and More.
8. Mobile Commerce.

V. SUPPORTING EC APPLICATIONS.

9. Laws, Ethics, and Cyber Crime.
10. Payments and Order Fulfillment.

VI. STRATEGY AND IMPLEMENTATION.

11. E-Strategy, Internet Communities, and Global EC.

ONLINE (WEB-ONLY).

12. Infrastructure and Application Development.
Appendix A: Infrastructure for EC.
Appendix B: Web Page Design and Creation.
Appendix C: Web Programming.
Appendix D: Software (Intelligent) Agents.

Additional information

GOR003494770
9780130094056
0130094056
Introduction to E-Commerce: United States Edition by Efraim Turban
Efraim Turban
Used - Very Good
Paperback
Pearson Education (US)
20020905
537
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Introduction to E-Commerce