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Design is Storytelling By Ellen Lupton

Design is Storytelling by Ellen Lupton

Condition - New
$31.19
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Design is Storytelling Summary

Design is Storytelling by Ellen Lupton

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience.

Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

About Ellen Lupton

Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. She received the AIGA Gold Medal for Lifetime Achievement in 2007.

Additional information

NPB9781942303190
9781942303190
194230319X
Design is Storytelling by Ellen Lupton
New
Paperback
Cooper-Hewitt Museum
20171116
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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