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Public Relations Kit for Dummies By Eric Yaverbaum

Public Relations Kit for Dummies

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"Public Relations Kit for Dummies" contains tools to create press releases, work the media, and convert that public relations buzz into sales.

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Public Relations Kit for Dummies Summary


Public Relations Kit for Dummies by Eric Yaverbaum

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step--by--step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide. If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you'll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked -- and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more: Developing and stick to a budget Building an in--house PR department Specific PR tactics like contests, surveys, and tie--ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD--ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.

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About Eric Yaverbaum


Eric Yaverbaum's PR firm, Jericho Communications, has represented IKEA Home Furnishings, Domino's Pizza, Progressive Auto Insurance, The Hain Cellestial Group, United Distillers & Vintners North America, and many others. He is coauthor of I'll Get Back to You. Bob Bly is a seasoned business writer.

Table of Contents


Foreword; Introduction; PART I: PR: What It Is, How It Works; Chapter 1: The Power of PR; Chapter 2: Who Needs PR Anyway?; Chapter 3: X - Raying the PR Process; Chapter 4: Hiring Professional PR Help; PART II: Brainstorming and Thinking Creatively; Chapter 5: Setting Up Your PR Department and Program; Chapter 6: Formulating Ideas; Chapter 7: Using PR Tactics; PART III: Laying the Groundwork; Chapter 8: Creating a Company Newsletter; Chapter 9: Putting Your Message on Paper: The Press Release; Chapter 10: Writing and Placing Feature Articles; Chapter 11: Delivering Your Message in Person; PART IV: Implementing Your PR Strategy; Chapter 12: Media Relations: Getting Your Message Out; Chapter 13: Tuning In to Radio; Chapter 14: Getting PR on the Tube; Chapter 15: Getting More Ink (Print Isn't Dead Yet); Chapter 16: Employing New Media: Web Sites and E - Mail; PART V: Creating Buzz; Chapter 17: Staging Publicity Events; Chapter 18: Spotting and Seizing Opportunities; Chapter 19: Knowing What to Do in a Crisis; Chapter 20: Evaluating PR Results; PART VI: The Part of Tens; Chapter 21: The Ten Greatest PR Coups of All Time; Chapter 22: Ten Reasons to Do PR; Chapter 23: Ten Tips for Coming Off as a PR Pro; Chapter 24: Ten Things You Should Never Do in the Name of PR; Chapter 25: Ten Steps to Better PR Writing; Appendix: About the CD; Index; IDG Books Worldwide End - User License Agreement; Installation Instructions; Book Registration Information.

Additional information

GOR001808149
Public Relations Kit for Dummies by Eric Yaverbaum
Eric Yaverbaum
For dummies
Used - Very Good
Hardback
John Wiley & Sons Inc
2000-12-20
384
0764552775
9780764552779
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.