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Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving Eugene A Fitzgerald (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa)

Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving By Eugene A Fitzgerald (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa)

Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving by Eugene A Fitzgerald (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa)


$22.99
Condition - Very Good
Only 3 left

Summary

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.

Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving Summary

Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving by Eugene A Fitzgerald (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa)

This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the innovation system in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation - until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American pipeline for carrying this process has been pulled apart.The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization.

Table of Contents

Guide to the Reader; The Innovation Crisis; Inside Real Innovation; How to Innovate; Characteristics of Fundamental Innovation; Experiences inside Real Innovation; Implications of a Restructuring Innovation System; The Individual Innovator; The Free-Market Investor; Building a New Innovation System - The Research and Education Side; Universities; Research Mission and Innovation; Education Mission and Innovation; Government.

Additional information

GOR002628130
9789814327985
9814327980
Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving by Eugene A Fitzgerald (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa)
Used - Very Good
Hardback
World Scientific Publishing Co Pte Ltd
20101103
248
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Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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