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Battling Big Business By Eveline Lubbers

Battling Big Business

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Battling Big Business reveals how corporate giants attempt to control their "enemies" - and how groups and individuals can fight back. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clearYand unstoppable!

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Battling Big Business Summary


Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception by Eveline Lubbers

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products now universally known as Frankenstein Food is another. Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling with Business reveals how corporate giants attempt to control their `enemies' - and how groups and individuals can fight back. Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear-and unstoppable!

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Additional information

GOR001389735
Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception by Eveline Lubbers
Eveline Lubbers
Used - Very Good
Paperback
Green Books
1990-01-01
224
190399814X
9781903998144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.