Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research.
Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:
* Improved techniques for evaluating survey questions
* The latest options available to researchers in using the computer and the internet for surveys
* Recent methodological findings to enhance survey research
With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.
"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language....Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"
-- Organizational Research Methods
About Floyd J. Fowler
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.
Table of Contents
Preface 1. Introduction Reasons for Surveys The Components of Surveys Purposes and Goals of This Text 2. Sampling The Sample Frame Selecting a One-Stage Sample Multistage Sampling Making Estimates From Samples and Sampling Errors How Big Should a Sample Be? Sampling Error as a Component of Total Survey Error Exercise 3. Nonresponse: Implementing a Sample Design Calculating Response Rates Bias Associated With Nonresponse Reducing Nonresponse in Telephone or Personal Interview Surveys Reducing Nonresponse to Mail Surveys Reducing Nonresponse to Internet Surveys Multimode Data Collection Correcting for Nonresponse Nonprobability (or Modified Probability) Samples Nonresponse as a Source of Error Exercise 4. Methods of Data Collection Major Issues in Choosing a Strategy Summary Comparison of Methods Conclusion Exercise 5. Designing Questions to Be Good Measures Increasing the Reliability of Answers Avoiding Multiple Questions Types of Measures/Types of Questions Increasing the Validity of Factual Reporting Increasing the Validity of Answers Describing Subjective States Question Design and Error Exercises 6. Evaluating Survey Questions and Instruments Defining Objectives Preliminary Question Design Steps Presurvey Evaluation Design, Format, and Layout of Survey Instruments Field Pretests Survey Instrument Length Conclusion Exercise 7. Survey Interviewing Overview of Interviewer Job Interviewer Recruitment and Selection Training Interviewers Supervision Survey Questions Interviewing Procedures Validation of Interviews The Role of Interviewing in Survey Error Exercise 8. Preparing Survey Data for Analysis Formatting a Data File Constructing a Code Approaches to Coding and Data Entry Data Cleaning Coding and Data Reduction as Sources of Errors in Surveys 9. Ethical Issues in Survey Research Informing Respondents Protecting Respondents Benefits to Respondents Ethical Responsibilities to Interviewers Conclusion 10. Providing Information About Survey Methods Exercise 11. Survey Error in Perspective The Concept of Total Survey Design Error in Perspective Conclusion References Index About the Author
Survey Research Methods by Floyd J. Fowler
Floyd J. Fowler
Applied Social Research Methods
Used - Very Good
SAGE Publications Inc
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