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The Business of Digital Publishing Frania Hall

The Business of Digital Publishing By Frania Hall

The Business of Digital Publishing by Frania Hall


$26.99
Condition - Very Good
Only 3 left

Summary

The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.

The Business of Digital Publishing Summary

The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries by Frania Hall

Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries.

This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.

Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector.

It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies.

The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

About Frania Hall

Frania Hall is a Senior Lecturer at the London College of Communication, University of the Arts London. She has worked across a variety of publishing sectors and conducts training courses on editorial, commercial and digital publishing, as well as conducting research in the area of collaboration and partnership around digital projects.

Table of Contents

Part 1: Technology Context for Digital Publishing 1. Digital Production 2. Structure for Data 3. Working with the Web 4. Organising and Storing Content 5. The Context for eBook Formats and eReaders Part 2: Publishing Sectors 6. Developments in Digital Professional Reference Publishing 7. Developments in Digital Publishing for the Academic Market 8. Developments in Digital Publishing in the Education Market 9. Developments in DIgital Publishing for Consumer Markets Part 3: Digital Publishing Issues 10. Copyright, Piracy and Other Legal Issues 11. Rights Sales and New Digital Publishing Opportunities 12. The Pricing Dilemma 13. Content and the New Market Players 14. Futurising Publishing Structures 15. Final Word

Additional information

GOR006767052
9780415507318
0415507316
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries by Frania Hall
Used - Very Good
Paperback
Taylor & Francis Ltd
20130617
194
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Business of Digital Publishing