How to win in the world's largest retail market.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.

The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.

A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:

How any brand can be a pure-play e-commerce brand in China
How Chinese consumers are different from U.S. consumers
The main platforms and social media channels
Case studies of success and failure in China
How to deal with market entry challenges, trademark registration, and product approval
How to compete and win in the most challengingand most promisingretail market in the world