"Basics Design: Format" discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact.
"Basics Design: Format" represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Table of Contents
Introduction. How to get the most out of this book. The basics: Resolution; CYMK and RGB; Bitmaps and vectors; Working with bitmaps; Four-colour separation; Special colours; Duotones, tritones and quadtones; Controlling tonal images; Image controls; Channels. Techniques: Silk screening; Illustration; Photography; Filters; Reveals; Colouring images. What images mean: Semiotics and common terms; Cognitive and denotive meaning; Typogram; Synecdoche, metaphor and metonym; Simile; Analogy; Paradigm. Using images: Continuity; Juxtaposition; Vista; Pattern. Images in practice: Reportage; Sequence; Manipulation; Photomontage; Collage; Montage; Cropping; Trompe l'oeil; Pointillism. Mark making: Silhouette; Icons; Symbols; Pictograms; Photograms; Halftones; Colour halftones; Overprinting; Overprinting colours. Glossary. Conclusion. Acknowledgement. Contacts.
Basics Design 04: Image by Gavin Ambrose
Used - Good
Bloomsbury Publishing PLC
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.