'An excellent design 'primer', ideal for first years, which deconstructs the design process in a very digestible way. Very well designed with plentiful examples of contemporary work which illustrate the points being made very well.' - Rhiannon Robinson University of Cumbria, UK. 'Excellent resource - clearly defines the most important aspects of the design process. Sections are clear and logical. Examples are very inspirational - nice use of different paper types too.' - Gareth Stewart, Belfast Metropolitan University, UK. 'Useful edition for all levels of BA Graphic Design and Illustration study. As always, well laid out.' - John Blackman, Cambridge School of Visual and Performing Arts, UK. 'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.' - Emily Wood, Central Saint Martins, UK. 'Beautifully designed and filled with excellent examples.' - Richard Barlow, St Cloud State University, USA. 'I've been really impressed with the Basics range from AVA, and this book didn't disappoint. The level that it is pitched at is satisfactory for the students and is a good refresher for the third years.' - Sarah Cooper, Southampton Solent University, UK. 'A very useful reader and I have used aspects in teaching design units and made the book available to the students during sessions.' - Kim Marshall, University of Reading, UK. 'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.' - Rebecca Potts, Bronx River Art Center, USA. 'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.' - Rosanne Gibel, Art Institute of Fort Lauderdale, USA. 'Looks like a great book for helping students explore design ideation and process.' - Camille Baker, Brunel University, UK.
