Essentials of Marketing by Geoff Lancaster
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Essentials of Marketing
Summary
This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
Essentials of Marketing Summary
Additional information
GOR001800431
9780077094379
0077094379
Essentials of Marketing by Geoff Lancaster
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1998-11-01
456
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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