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Essentials of Marketing By Geoff Lancaster

Essentials of Marketing

In Stock
$36.99
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This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
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Additional information

GOR001800431
Essentials of Marketing by Geoff Lancaster
Geoff Lancaster
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1998-11-01
456
0077094379
9780077094379
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.