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Fundamentals of Strategy with MyStrategyLab Gerry Johnson

Fundamentals of Strategy with MyStrategyLab By Gerry Johnson

Fundamentals of Strategy with MyStrategyLab by Gerry Johnson


$20.99
Condition - Well Read
Only 1 left

Fundamentals of Strategy with MyStrategyLab Summary

Fundamentals of Strategy with MyStrategyLab by Gerry Johnson

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

About Gerry Johnson

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Table of Contents

1. Introducing Strategy

2. The Environment

3. Strategic Capability

4. Strategic Purpose

5. Culture and Strategy

6. Business-Level strategy

7. Strategic Directions and Corporate-Level Strategy

8. International Strategy

9. Strategy Methods and Evaluation

10. Strategy in Action

Additional information

GOR006351574
9780273736752
0273736752
Fundamentals of Strategy with MyStrategyLab by Gerry Johnson
Used - Well Read
Hardback
Pearson Education Limited
2009-12-22
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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