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The Focal Handbook of Commercial Photography By Gerry Kopelow

The Focal Handbook of Commercial Photography by Gerry Kopelow

Condition - Very Good
$18.99
Only 2 left

Summary

A contemporary and pragmatic guide to professional practice in commercial photography. The book aims to help both aspiring and established photographers make appropriate choices in the face of the ongoing changes in this industry.

The Focal Handbook of Commercial Photography Summary

The Focal Handbook of Commercial Photography by Gerry Kopelow

The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry.

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field.
Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

Table of Contents

Introduction* Starting Point* The Nature of the Beast* Professional Training and Career Possibilities* Working in the Industry* The Making of the Product* New Ways of Working* Computer Applications and Telecommunications* The Nuts and Bolts of Doing Business* Money Management* You Don't Have to be Alone* The Tools of the Trade* The Small Commercial Studio* Photographic Lighting* Basic Technique* Efficient Shooting Practices* Working Outside the Studio* Making it Happen* An Introduction to Pricing* Client Relations and Professional Standards* The Commercial Photographer's Darkroom* Darkroom Techniques for Color Processing* Protecting Your Work* Legal and Ethical Considerations* Beyond Photography* The Greening of Photography* Body and Soul* Fifty Practical Tips for Increasing Productivity* Conclusion

Additional information

GOR001679374
The Focal Handbook of Commercial Photography by Gerry Kopelow
Used - Very Good
Paperback
Taylor & Francis Ltd
1998-02-02
386
0240802144
9780240802145
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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