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Marketing Principles Gopal Iyer

Marketing Principles By Gopal  Iyer

Marketing Principles by Gopal Iyer


$22.99
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Marketing Principles Summary

Marketing Principles by Gopal Iyer

Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions

Additional information

NPB9781423215042
9781423215042
1423215044
Marketing Principles by Gopal Iyer
New
Hardback
Barcharts, Inc
2010-12-31
6
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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