More Than Meets the Eye: Introduction to Media Studies by Graeme Burton
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More Than Meets the Eye
Summary
An introduction to media studies for undergraduate students of communication and media covering the main areas of the subject. In this edition, new and fashionable areas of media studies, such as pop music, are covered and there are new case studies and illustrative material.
More Than Meets the Eye Summary
Table of Contents
Why study the media; how to study the media; a basis for media studies; institutions as source - where does it all start; product and treatment - rolling off the production line; special cases - news: influence, advertising as persuasion; meanings; audiences; effects - the payoff.
Additional information
GOR003015624
9780340676639
0340676639
More Than Meets the Eye: Introduction to Media Studies by Graeme Burton
Used - Good
Paperback
Hodder Arnold
19970530
256
N/A
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