Press Here by Gurton
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Press Here
Summary
This work introduces the reader to the journalist's agenda and explains how to turn product pitch into a newsworthy story, whether looking for coverage in print, TV or radio. There are also case studies guiding the marketing engineer through the entire process of publicising a new launch.
Press Here Summary
Table of Contents
An introduction to journalists and journalism - understanding the agenda; what makes a story newsworthy?; developing your message; making contact and surviving; catching the journalists' attention; the interview; radio, TV and the Internet; following up; damage limitation; the role of professional PR agencies; myths and facts; sources of further information; writing and delivering press releases; journalists' code of practice; media relations agencies.
Additional information
GOR005468709
9780130954091
0130954098
Press Here by Gurton
Used - Very Good
Paperback
Pearson Education (US)
1998-06-24
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us