Cart
  • Free Shipping on all orders in Australia
  • Over 7 million books in stock
  • Proud to be B-Corp
  • We aim to be carbon neutral by 2022
  • Over 120,000 Trustpilot reviews
Item 1 of 0
The Art of the Start 2.0 By Guy Kawasaki

The Art of the Start 2.0 by Guy Kawasaki

Condition - Very Good
$16.99
5 in stock

Summary

Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.

The Art of the Start 2.0 Summary

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

The Art of the Start 2.0 Reviews

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington Post
A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia Capital
This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'
Anyone trying to change the world should read The Art of the Start -- Wendy Kopp, founder of Teach for America
This is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank
Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. * The Times *

About Guy Kawasaki

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Additional information

GOR006740623
9780241187265
0241187265
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Used - Very Good
Paperback
Penguin Books Ltd
2015-03-05
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Art of the Start 2.0