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Global Strategies Harvard Business Review

Global Strategies By Harvard Business Review

Global Strategies by Harvard Business Review

Reviews:
$18.99
Condition - Very Good
Only 1 left
Very Good

Summary

Renowned strategy thinkers discuss the myriad aspects of today's global issues. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.

Global Strategies Summary

Global Strategies: Insight from the World's Leading Thinkers by Harvard Business Review

Renowned strategy thinkers, including Gary Hamel, C.K. Prahalad, Michael Porter, Christopher A. Bartlett, Sumantra Ghoshal and Kenichi Ohmae, discuss the myriad aspects of today's global issues, in this text. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.

Table of Contents

Part 1 The global challenge: strategic intent; how global companies win out; the globalization of Europe - an interview with Wisse Dekker; the right way to go global - an interview with Whirlpol CEO David Whitwan. Part 2 Developing a global strategy: what is a global manager?; manufacturing's new economies of scale; global logic of strategic alliances; co-operate to compete globally; inside Unilever - the evolving transnational company. Part 3 Winning in foreign markets: beware the pitfalls of global marketing; winging it in foreign markets; customizing global marketing; local memoirs of a global manager; from complacency to competitiveness - an interview with Vitro's Ernesto Martens.

Additional information

GOR001845532
9780875845616
0875845614
Global Strategies: Insight from the World's Leading Thinkers by Harvard Business Review
Harvard Business Review
Harvard Business Review Book Series
Used - Very Good
Hardback
Harvard Business Review Press
19940901
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Global Strategies