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Strategic Management in the Global Economy Heidi Vernon-Wortzel

Strategic Management in the Global Economy By Heidi Vernon-Wortzel

Strategic Management in the Global Economy by Heidi Vernon-Wortzel


$25.99
Condition - Very Good
Only 1 left

Summary

This text addresses the concerns of managers in small international firms as well as multinational managers. It covers traditional functional business areas such as marketing, production, finance and human resources.

Strategic Management in the Global Economy Summary

Strategic Management in the Global Economy by Heidi Vernon-Wortzel

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.

About Heidi Vernon-Wortzel

Heidi Vernon-Wortzel and Lawrence H. Wortzel are the authors of Strategic Management in the Global Economy, 3rd Edition, published by Wiley.

Table of Contents

Partial table of contents:. GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT. Vernon: Where Are the Multinationals Headed. THE GLOBALIZATION PROCESS. Melin: Internationalization as a Strategy Process. COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATE VIEW. Porter: Changing Patterns of International Competition. COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRY VIEW. Dunning: The Competitive Advantage of Countries and MNE Activity. STRATEGIC ALLIANCES. Tallman and Shenkar: A Managerial Decision Model of International Cooperative Venture Formation. MARKETING. Ohmae: The Rise of the Region State. PRODUCTION. MacCormack, Newman, and Rosenfield: The New Dymanics of Global Manufacturing Site Location. R&D AND TECHNOLOGY MANAGEMENT. De Meyer: Management of International R&D Operations. FINANCE. Lessard: Global Competition and Corporate Finance in the 1990s. ORGANIZATION AND HUMAN RESOURCES MANAGEMENT. Hofstede: The Business of International Business Is Culture. INFORMATION AND INFORMATION PROCESSING. Babbar and Rai: Competitive Intelligence for International Business.

Additional information

GOR004828865
9780471158738
0471158739
Strategic Management in the Global Economy by Heidi Vernon-Wortzel
Used - Very Good
Paperback
John Wiley & Sons Inc
1996-11-20
592
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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