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Communication for Business Henry McClave

Communication for Business By Henry McClave

Communication for Business by Henry McClave


$24.49
Condition - Very Good
Only 2 left

Summary

New updated edition of this leading textbook on Communication for Business

Communication for Business Summary

Communication for Business by Henry McClave

* Comprehensively presents the underlying concepts and elements of key communication skills for both business and professional students in Ireland
* Presents a balanced, theoretical, applied and managerial approach to the subject
* Online support material is available for lecturers.

New to this Edition:

* Chapter on Electronic Communication significantly revised
* Many illustrations and 'best practice' examples renewed and updated
* New sections on ethical and security considerations in business communication
* Increased emphasis on active student learning and the use of web-based resources in exercises and assignments
* Suitable for students studying Communications or Professional Development modules on Certificate, Diploma or Degree level course
* Also suitable for training courses in management or office administration

About Henry McClave

Henry McClave, PhD, MA, Med, HDipEd, DipEd, lectures in Communication and Management in the faculty of Business, Dublin Institute of Technology and has many years experience of teaching on professional and management training courses.

Table of Contents

Part 1: COMMUNICATION AND ORGANISATIONS
1. Introduction to Communication
2. Communication in Organisations
3. Marketing Communication
4. Electronic Communication
PART 2 RESEARCH & WRITING SKILLS
5. Finding Information
6. Effective Writing (1): The Writing Process
7. Effective Writing (2): Style
PART 3 BUSINESS WRITING
8. Business Correspondence
9. The Business Report
10. Other Written Forms
PART 4 ORAL, VISUAL & NON-VERBAL COMMUNICATION
11. Non-Verbal Communication
12. Oral & Aural Communication
13. Giving Talks & Presentations
14. Visual Communication
PART 5 COMMUNICATIONS AT WORK
15. Groups & Teams
16. Meetings
17. The Employment Interview

Additional information

GOR003510993
9780717144556
0717144550
Communication for Business by Henry McClave
Used - Very Good
Paperback
Gill
2008-08-22
382
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Communication for Business